BUENOS AIRES, PURE DESIGN

Tomorrow, Thursday the 19th, will star the Pure Design Fair 2011, a perfect place to update in the new fashion tendencies in several design areas. Until Wednesday May 25th -from 1PM to 10PM- in the Yellow Pavilion of La Rural (Av. Sarmiento 2704) you will find the best of the Argentine and Latin American design avant-garde. This year the leit motiv is “colors”. Hostel Colonial tells you about the many surprises that are expected.

The main objective of the fair is to promote the last design tendencies, inspired in colors for this edition. The color gives life to designs. The life and the design are full of colors and the creations fill this fair with color. Pure Design gathered over 100 thousand people and more than 300 designers in its last edition. The designers participated through stands in the different categories.



Here, you can find from clothing design and fashion accessories, jewelry and contemporary handicrafts to equipment, objects, sustainable design, art and lighting. This edition adds the category “Pure Taste”, with boutique gastronomy, allowing the visitors to enjoy and buy an exclusive selection of products, food and canned beverages.

This eleventh edition will have the following thematic spaces: Pure Green, Sustainable World, Dry Square, the Walk of Art and the Selection. There will also be workshops and business rounds, along with the presentation of the Pure Design awards. Besides the most important design fair of Latin America, Pure Design is a platform for new talents. If you are visiting Buenos Aires these days and you love design, you can’t miss this fair.