This weekend were sent promotional videos and calendar of free cultural events in the city of Buenos Aires, as the recital on the last Sunday evening by the official celebrations for the bicentenary and tomorrow the screen images which will deliver 15 hours a day, also joining private advertising.
Is a medium that is already used in some stadiums and entertainment. Being a novelty on the streets of Buenos Aires, but no as common as in places like Times Square in New York or Piccadilly Circus in London.
“It seems a plasma, we are very pleased with the investment " told to Clarín newspaper, the President of Atacama S.A., Gutavo Brizuela.
The company who paid u$s 500 thousand for the screen installed."While smaller and more boards are placed between them the better definition it obtained”, Brizuela explained. He has arranged with the government of Buenos Aires undertake to issue spots and information about important events in the city, said to even broadcasts the Argentine Soccer Team.
13 meters long and the images are displayed as in a plasma.More efficient than a common light LEDS are the stands for light emitting diodes, those are a small lamps who consume between 80 and 90% less energy than common, can last 50,000 hours and generate no heat.
(vía Clarín in Spanish translation)