ARGENTINE WINE CAMPAIGN

Wine has recently become Argentina’s national beverage. It all started with a campaign called “Argentine wine, a good wine” (1999), organized by the agreement of the different agents which compose the local wine market. The idea was to identify wine as part of our national identity. The result: last November, the President of Argentina decreed wine as our national beverage.

Argentine wine is famous a one of the stars of the so called “New World” of wine (which include new productive areas as Napa Valley in California, Chile, Argentina and Australia, among others). The French Malbec grape is the one which best adapted to our ground conditions in Mendoza Province, by the height and dry weather of the Andes. Some of world most renowned wine comes from that region (specifically Uco Valley).

Argentina is the fifth world producer and the ninth exporter of wine. Besides the famous wines of Mendoza, new regions appeared in the last year offering great exemplars as: the Patagonia (with Cabernet Sauvignon) and the Andean north (with its white Torrontes). The last campaign of wine promoters is “The wine brings us together”, which gathers Argentine musical referents from different styles (from folklore to rock, from symphonic music to tango).

If you want to learn more about our wine, here’s a map of Argentine wine.